Business isn’t chaos. It’s a game with levels.



Find yours. Learn what it takes to beat it.

The Business Game is the world’s first level-based business roadmap.

Every founder sits somewhere on a 10-level map ($0 → $200B).

LOOKING FOR A SPECIFIC level?

Actionable Insights At Your Fingertips

Explore episodes on mindset, performance, and business growth.

Level 1

Level 1

$0 → $1M

The Startup & Survival Stage Chaos

Challenges: Validation, founder doing everything, inconsistent revenue, no systems...

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Level 2

Level 2

$1M → $3M

First Team, First Systems, Founder-led

Challenges: Delivery, early hires, first processes, raising prices, stabilising operations...

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Level 3

Level 3

$3M → $8M

Delegation & Early Leadership

Challenges: Need real managers, CEO identity shift, and scaling consistent delivery...

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Level 4

Level 4

$8M → $20M

Growing Pains & Operational Complexity

Challenges: Culture tension, ops strain, hiring smarter, and first senior hires...

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Level 5

Level 5

$20M → $50M

Executive Layer & Division Growth

Challenges: Real executives, performance targets, multi-team coordination...

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Level 6

Level 6

$50M → $150M

Governance, Data & Serious Infrastructure

Challenges: Sophistication, enterprise systems, compliance...

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Level 7

Level 7

$150M → $500M

Global Expansion & Professionalisation International teams

Challenges: Risk management, big systems, M&A starts becoming normal...

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Level 8

Level 8

$500M → $5B

Capital Markets, Acquisitions & Scale Strategy

Challenges: Finance, multi-entity structures, major acquisitions, PR risk...

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Level 9

Level 9

$5B → $50B

Industry Dominance & Geopolitical Scale

Challenges: Global Boardrooms, supply-chain geopolitics, sovereign negotiation, cultural risk...

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Level 10

Level 10

$50B → $200B+

Fortune 50 / National Influence Stage Governments

Challenges: Macroeconomics, huge acquisitions, international...

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About The Business Game

The Business Game maps the real stages of building a company, from $0 to $200B+.We believe most business advice fails because it ignores one thing: what level a company is actually at. What works at one stage can break a business at another.So we built a 10-Level framework based on behaviour, leadership, systems, and organisational complexity, not just revenue.

Every episode, guest, and insight sits on this map.

Our goal is simple: help founders and operators understand where they are, and what it really takes to move to the next level.

The Business Game
The Business Game Podcast

 I had the chance to tell the Prefactor story on the The Business Game — now live.Big thanks to Sarah Bowers and my old friend James Arvin for the conversation. Felt more like a chat than an interview — the best kind.

- Matt Doughty CEO Prefactor

The Business Game Podcast

I was recently interviewed on The Business Game, and I'm genuinely honoured to have been invited on.

We covered some great topics: how startups can use storytelling and SEO to stand out, the traps that make marketing feel harder than it should, and the lessons I've learned from a decade in the game.

More than anything, having this chat helped me reflect on my own business, especially what my ideal client looks like and why that matters.

- Gerard Doyle Founder of Fractal

The Business Game Podcast

Jaimie and Dan are a fantastic interview team. They're organized and business-like until the recording starts.

Then it's like having coffee with friends.

- Myke Wilder Founder of Myke Wilder Linguistics

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