TBG Hospitality Pulse 2027

Help Shape the Future of Hospitality.

Thank you for contributing to the annual TBG Hospitality Pulse. Your responses will help create one of the industry’s most valuable annual benchmarks.

This survey takes approximately 5 minutes to complete.

Question 2

Which country are you primarily based in?

Question 3

Approximately how many employees does your organisation have?

1-10 11-25 26-50 51-100 101-250 251-500 501-1,000 1,001-5,000 5,000+

Question 4

Which market do you primarily serve?

Consumer (B2C) Business (B2B) Government / Public Sector Non-profit Mixed Other

Question 5

Which best describes your organisation?

Owner / Operator Service Provider Product / Manufacturer Supplier / Distributor Consultant / Advisory Technology Provider Financial Institution Investor Other

Section 2

The State of Hospitality

Help us understand how the industry is performing today.

Question 6

How confident are you about the Hospitality industry over the next 12 months?

1 · Very Concerned 10 · Extremely Confident

Question 9

If you could improve ONE thing across the Hospitality industry tomorrow, what would it be?

0 / 250

Question 10

Overall, how optimistic are you about the future of Hospitality?

1 · Not Optimistic 10 · Extremely Optimistic

Section 3

Technology & Leadership

These final questions help us understand where Hospitality is heading.

Question 11

How digitally connected is your organisation today?

1 · Completely Disconnected 10 · Fully Connected

Question 12

How prepared do you believe your organisation is for Artificial Intelligence?

1 · Not Prepared 10 · Extremely Prepared

Question 14 (Optional)

As a leader, what keeps you awake at night?

0 / 250

Question 15 (Optional)

Complete this sentence. "The Hospitality industry in 2030 will be…"

0 / 250

Almost done

Stay Connected

Would you like to receive the results and stay part of the research? Tick anything that applies. It’s all optional.

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Name Company Email Address LinkedIn (Optional)

Thank you

You’ve helped shape the future of Hospitality.

Every response contributes to the annual TBG Hospitality Pulse, helping leaders better understand where the industry is today and where it’s heading tomorrow.

See the live Hospitality Pulse → Explore other industries

Help Shape the Future of Hospitality.

About You

Which best describes your role?

Which country are you primarily based in?

Approximately how many employees does your organisation have?

Which market do you primarily serve?

Which best describes your organisation?

The State of Hospitality

How confident are you about the Hospitality industry over the next 12 months?

What is the single biggest challenge facing your business today?

What do you believe is the biggest opportunity for the Hospitality industry over the next five years?

If you could improve ONE thing across the Hospitality industry tomorrow, what would it be?

Overall, how optimistic are you about the future of Hospitality?

Technology & Leadership

How digitally connected is your organisation today?

How prepared do you believe your organisation is for Artificial Intelligence?

What is the next major investment your organisation plans to make?

As a leader, what keeps you awake at night?

Complete this sentence. "The Hospitality industry in 2030 will be…"

Stay Connected

You’ve helped shape the future of Hospitality.

Somewhere right now, a founder at your level is solving the problem you’re stuck on.